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• The Sales Manager is responsible for leading, integrating, and optimizing all sales and recruitment activities across The Food School Bangkok and The Test Kitchen, encompassing B2C program recruitment, B2B/corporate sales, partnerships, and commercial activities.
• This role oversees implementation of the recruitment strategy for all programs, sales execution, team supervision, P&L oversight for Sales, and consolidated performance reporting, ensuring alignment with institutional objectives, revenue targets, and Dusit Hospitality Education (DHE) frameworks.
• The Sales Manager serves as a strategic and operational link between Sales, Marketing, Education, Finance, and Operations to drive sustainable growth and financial discipline.

primary responsibilities

• Recruitment, Sales Strategy & Student/Customer Journey:
  • Oversee and be accountable for recruitment of all programs at TFS, including but not limited to long programs, short courses, professional programs, corporate training, Test Kitchen activities, and etc.
  • Develop and execute integrated recruitment and sales strategies aligned with academic capacity, market demand, and revenue targets.
  • Design, monitor, and continuously improve the student and customer journey, ensuring consistency, clarity, and positive experience across:
    • Inquiry and lead handling
    • Recruitment and enrollment
    • Program participation and delivery coordination
    • Post-program follow-up, retention, and referrals
  • Translate institutional strategy into actionable sales and recruitment plans in coordination with the Head of Sales and/or School Director.
• Prospect Identification & Lead Generation:
  • Oversee identification and qualification of prospective students, customers, schools, and organizations requiring education programs, corporate training, events, and workshops.
  • Ensure structured prospect research, lead qualification, and account profiling.
  • Enforce strong CRM discipline, ensuring accurate and up-to-date records of prospects, students, customers, and clients.
• Proactive Outreach & Market Presence:
  • Lead proactive outreach activities via phone, email, sales calls, networking events, and partner engagement.
  • Represent TFS and The Test Kitchen at trade shows, exhibitions, conventions, conferences, and other events.
  • Oversee company visits, presentations, promotional booths, and use of visual materials.
  • Ensure effective use and distribution of promotional materials to support lead generation and brand visibility.
• Relationship Management & Consultative Selling:
  • Establish, maintain, and strengthen long-term relationships with:
    • Prospective and current students
    • Corporate customers and clients
    • Schools, associations, and partner agencies
  • Promote a consultative selling approach by understanding needs, designing tailored programs and solutions, and supporting pricing and contract negotiations.
  • Ensure consistent follow-up and relationship continuity beyond enrollment or project completion to drive retention, repeat business, and referrals.
  • Uphold high standards of customer service throughout the student/customer lifecycle.
• B2B, Corporate & Event Sales Oversight:
  • Oversee all B2B, corporate, partnership, and event-related sales activities.
  • Support development of customized proposals, packages, and pricing strategies.
  • Coordinate with Education and Test Kitchen teams to ensure program feasibility and delivery quality.
• Sales Consolidation & Performance Reporting:
  • Consolidate all recruitment and sales performance across TFS, The Test Kitchen, and B2B channels.
  • Oversee reporting of sales activities, call plans, lead generation, conversion rates, and customer feedback.
  • Analyze trends, identify gaps in the funnel or journey, and recommend improvements.
  • Provide structured reports to the Head of Sales, School Director, and stakeholders.
• P&L Oversight – Sales & Marketing:
  • Work under close supervision of Head of Sales/School Director to oversee P&L performance for Sales, including revenue, sale activities spend, and ROI.
  • Work closely with Finance and Marketing to manage budgets, forecasts, and variances.
  • Ensure commercial sustainability of recruitment, sales, and relationship initiatives.
• Team Leadership & Cross-Department Collaboration:
  • Supervise, coach, and develop Sales, Admissions, and Corporate Sales teams.
  • Work closely with Head of Sales/School Director to set KPIs aligned with recruitment, revenue, and customer experience objectives.
  • Work closely with:
    • Education Department to align recruitment and journey touchpoints with academic delivery.
    • Marketing Department to align messaging and lead generation.
    • Test Kitchen Team to ensure seamless customer experience during events and programs.
    • DHE Team on strategic alignment and reporting.
  • Foster a customer-centric, collaborative culture

OTHERS

• Continuous Professional Development:
  • Engage in continuous learning through personal Individual Development Plans (IDP) to stay updated with the latest educational and culinary trends.
• Additional Responsibilities:
  • Perform any other duties as may be assigned by the superior to support the evolving needs of The Food School Bangkok.
• Flexibility and Adaptability.
  • Be ready to welcome changes and expect flexibility and adaptability as the school grows and evolves. Embrace new challenges and opportunities with a proactive approach.

ACCOUNTABILITIES

Represents TFS’s brand and its values at all times. We will establish relationships and foremost and we will deliver an exceptional guest experience and promote Thai graciousness.

COMPANY’S CULTURE

Communicate and fully embracing the Company’s culture (our Vision, our Mission and our Values), leads by example and cascade to all your subordinates. – “Proud to belong and to contribute”

CONFIDENTIALITY

Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to Company Internet and E-mail policy. Ensure The Food School, Customer and Staff information or transactions are kept confidential during or after employment with the company.

JOB REQUIREMENT:

• At least bachelor’s degree in any discipline.
• Minimum 5–7 years of experience in sales, recruitment, or business development.
• Proven track record of achieving or exceeding sales, recruitment, and revenue targets, with demonstrable results in both B2C and/or B2B environments.
• Experience managing end-to-end sales funnels, from lead generation through conversion, retention, and repeat business
• Demonstrated exposure to team leadership and P&L oversight.
• Experience managing customer or student lifecycle in education or service environments preferred.
• Strong analytical capability with experience using sales data, CRM reports, and performance metrics to drive decisions
• CRM proficiency (Salesforce, HubSpot, or equivalent)
• Highly digitally literate and able to learn new technologies and systems with ease.
• Computer literacy – strong skill in Microsoft Office is a must.
• Have excellent communication skill in both Thai and English.
• Prior experience in event management will be an advantage.
• Prior experience of working in an academic environment will be an advantage.
• Must possess “can do” attitude.
• Proper and pleasant personality.
• Attention to detail and very well-organized.
• Team player and self-discipline.