Build Your Restaurant in 5 Days

Turn your restaurant idea into a real business model in just 5 days. The Restaurant Launchpad is an intensive business accelerator designed for aspiring restaurant owners, food entrepreneurs, and culinary professionals who want to move beyond ideas and build a concept that is operationally, financially, and creatively ready for launch.
Through a combination of business strategy, menu development, restaurant operations, branding, and real-world execution, participants will learn how to develop a restaurant concept from the ground up. Guided by industry experts and experienced mentors, the programme combines practical workshops with hands-on assignments that mirror the realities of launching a food business.
Throughout the course, participants will define their unique brand positioning, create profitable menu concepts, understand costing and operational systems, and develop marketing strategies tailored for today’s competitive food industry. The experience culminates in “The Prototype Day,” where participants present and test their business concept through a live soft-launch simulation and investor-style pitch.
Designed to bridge the gap between culinary creativity and business viability, this course empowers future restaurateurs with the tools, frameworks, and confidence needed to take the next step towards opening their own food business.
For participants seeking real market testing opportunities, selected packages also include access to the The Food School Bangkok incubator programme, allowing concepts to be tested in a professional environment before entering long-term commercial operations.
Build Your Restaurant in 5 Days
Build Your Restaurant in 5 Days - Image 2

Course Schedule

  • Class Date
    17 - 21 August 2026
  • Class Hour
    9:00 - 16:00
  • Total Hour
    30 Hours
  • Class Capacity
    20 Seats
Line
Booking Deadline
32,900 THB (5-Day Intensive + Certification)
52,900 THB (5-Day Intensive + 7-Day Incubator Access (Pop up) + 1-on-1 Consultation)
Qualified Age Minimum 18 years old
Delivery Language Thai
Suitable For
Business Owner
Aspiring Food Entrepreneurs
Culinary Professionals & Chefs
Café, Bakery & Pop-up Creators
Accomplishment Certificate of Achievement by The Food School Bangkok

What You Will Learn

Module 1 — Concept & Strategy
  • Identify market opportunities and define your restaurant positioning
  • Develop a unique selling proposition (USP) and brand concept
  • Understand target customer personas and dining behaviour
  • Learn the fundamentals of nutrition, wellbeing, and modern food trends
  • Explore legal requirements, licensing, and restaurant compliance basics
Module 2 — Profit & Menu Engineering
  • Create menus that balance creativity, customer appeal, and profitability
  • Understand food costing and cost of goods sold (COGS)
  • Learn pricing strategies and revenue optimisation techniques
  • Analyse restaurant profitability through break-even calculations
  • Develop menu engineering strategies to maximise sales performance
Module 3 — Operations & Infrastructure
  • Learn the fundamentals of restaurant operations and workflow planning
  • Understand kitchen layout design and operational efficiency
  • Explore manpower planning, staffing structures, and SOP development
  • Build operational systems that support consistency and scalability
  • Gain insights into managing back-of-house and front-of-house coordination
Module 4 — Marketing & Tech Stack
  • Develop restaurant branding and food content strategies
  • Learn how to create effective social media and digital marketing campaigns
  • Understand CRM systems, POS technology, and restaurant tech ecosystems
  • Plan customer engagement and retention strategies
  • Build a practical marketing calendar for business launch
Module 5 — The Prototype Day
  • Present your restaurant concept through an investor-style business pitch
  • Learn the fundamentals of financial forecasting and business planning
  • Test your operational and menu concepts through live execution
  • Execute your signature dish in a real kitchen environment
  • Receive feedback from instructors and industry professionals on your business concept

Post-Course Incubation (Premium Add-on)

For those ready to launch, we offer the “TFS Incubator Residency.”
• Duration: 1 to 3 months.
• Benefit: Students get a special rate. This allows them to generate actual revenue and test the market before signing a long-term commercial lease.

Lecturers

ASST. PROF. AKARAPHUN RATASUK, PH.D.

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